Learn everything you need to know about bootstrapping. Mikael Thuneberg, Founder of Supermetrics and how he bootstrapped to €4m ARR.
Cash x 3 min with Mikael Thuneberg, Founder of Supermetrics ⭐️
🎧 30 min 📆 Thursday, March 25 at 2 - 2:30 pm
Looking forward to seeing you - book your seat here and join us
In 2009, Mikael was working in Helsinki as a web analyst. He was struggling with getting marketing data together so without having written a single line of code before, he wrote a script inside Excel to copy the Google Analytics data he needed. Google liked what he did and blogged about.
This led Mikael to found a company, now called Supermetrics, which he then operated alone for 5 years until it took off and he could start hiring.
Mikael bootstrapped it to € 2M ARR when he closed his first, A-round of €3,5m in 2017. In February 2019, Supermetrics passed €10m in ARR and raised €40m from investors like IVP, VC in Slack, Netflix, and Twitter. In February 2020, Supermetrics passed from €10m ARR to €20m ARR in 10 months.
Mikael has kept Supermetrics cash flow positive and very profitable. In 2020, the rule of 40 (this is where your growth rate x profit margin should be above 40) was over 70.
cash x 3 min is dedicated to Cash people in a startup, scale up, and digital marketing ⭐️ Join us and learn more about
Why did Mikael decide to bootstrap?
Mikael’s lessons to learn about bootstrapping
Obstacles in the early days and how did Mikael solve those
Is bootstrapping related to the Supermetric's later growth and profitability?
How to grow fast and keep the rule of 40 over 70 at the same time
Mikael's vision about the future of data and marketing
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