Confidence about Runway in seconds


SaaShop’s vision is to be the leading marketplace for SaaS software globally. Right now, we are preparing to open a marketplace in the US in 2022.


C19 restrictions launched the new, post-pandemic wave of digital marketing among the small and medium-sized businesses. riskrate met Kaj Seeste, CEO and co-Founder of SaaShop, which transfers sales and marketing data from excels to smart software such as Pipedrive using all-in-one easily in one invoice.

Laser-speed decisions using data

We monitor the data and repeat what works. Our frequency must be faster than light. We make better decisions faster using data, whether it’s Top-Line or a Runway.


SaaShop’s business model is SaaS (Software as a Service), which is the mainstream of business today. For a SaaS Founder, it's to become the market leader as soon as possible, so a well-functioning sales model is important. Confidence in the runway is a lifeline because costs are upfront and contracts are sold at a fixed monthly price.

"We measure growth with typical basic SaaS metrics, such as MRR / ARR growth, but above all, we monitor the growth and churn of the customers, the customer conversions in different channels, and the profitability of the business." Kaj told us.

As a fast-growing saas, Runway is one of my most important KPIs.

I especially follow the Burn, as it's the One I can affect instantly.

"Confidence about Runway is a lifeline and I predict future cash using riskrate. Based on my experience, automation can give speed relative to competitors, whether it's marketing or a Runway"


Confidence about Runway and Burn Rate goes hand in hand in SaaS.

Many SaaS Startups work with the traditional outbound and inbound sales. The traditional outbound focuses on selling the service, while the inbound attracts buyers by providing them instantly the value that is solving their problems.

“We use a hybrid sales model that I can recommend to SaaS Founders. The hybrid model means that our marketplace is as an inbound sales, in addition to which we have four sales guys for outbound sales. ”



“SaaShop already has almost 2,000 customers. We sell with a hybrid sales model that I can recommend to SaaS Founders. The hybrid model means that our marketplace works as an inbound sales, in addition to which we have four sales guys for outbound sales. ” Kaj told us ”We have by more than 1,000 visitors every week, which we convert into customer using stories and make it easy to buy the service. We are also growing by M&A's aiming to acquire Microsoft 365 licensed customer base. Typically, this kind of customer base may have accumulated for local IT operators. ”

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