Our story started in November 2024, when we decided to shut down our previous product, take on all its loans, and go back to work.  We ran the company by the numbers, rigorously forecasting cash flow, profitability, and equity. Fourteen months before the due date, we had paid off every loan purely from operating cash flow.
 

Most SMEs grow using their own cash flow. In that situation, forecasting, understanding the numbers, and receiving timely advice from the accountant determine whether a company dares to hire, invest, and grow.

For many of us entrepreneurs, our most trusted advisor is often our own bookkeeper.