We shut down our previous product, took on debt to close it properly, and went back to work.  We ran the company by the numbers, rigorously forecasting cash flow, profitability, and equity. Fourteen months before the due date, we had paid off every loan purely from operating cash flow.
 

For founders, the accountant is the most important partner, and metrics matter at every stage, not just at scale.

Most SMBs don’t grow on venture capital. They grow on cash flow. And for founders, the most trusted financial advisor isn’t an investor or a board, it’s their accountant. The ability to predict outcomes, understand the numbers, and get timely advice determines whether the entrepreneur dares to hire, invest, or grow.